Search Engine Optimization (SEO) is the process of improving a website’s visibility on search engines like Google and Bing to attract more organic (non-paid) traffic. SEO helps businesses rank higher in search results when users search for products, services, or information related to their industry. A strong SEO strategy increases website traffic, improves brand credibility, generates quality leads, and boosts long-term business growth.

Modern SEO combines technical optimization, high-quality content, keyword research, user experience improvements, and authority building to ensure websites meet search engine ranking standards.